Our Story
Sweet Dol-ings was born from a passion that blossomed during an unexpected time. Our founder, Nedjina Dol, discovered her love for baking during the 2020 holiday season amid the COVID-19 pandemic. What started as a heartwarming gesture of sending Christmas dessert boxes to family and friends across the United States evolved into an annual tradition that brought joy to many households each December.
Despite consistent encouragement from loved ones to turn her hobby into a business, Nedjina remained hesitant. However, the overwhelming response to her Christmas dessert gift boxes in December 2024, where loved ones and friends on social media appreciated her creativity and transparency, became the turning point. This positive feedback inspired her to transform her home-based hobby into a full-fledged business venture.